The most powerful element in advertising is the truth.
I warn you against believing that advertising is a science.
In communications familiarity breeds apathy.
Word of mouth is the best medium of all.
Advertising is fundamentally persuasion and persuasion happens to be not a...
Let us take things as we find them: let us not attempt to distort them into what they are not... We cannot make facts. All our wishing cannot change them. We must use them.
