You actually don't want people thinking your product is cool because then you're a fad.
My interactions with Sorkin were agonisingly weird. He is by far the weirdest...
I never had a cool older brother or sister to turn me on to cool music. I had...
There is also this benefit in brag that the speaker is unconsciously expressing his own ideal. Humor him by all means draw it all out and hold him to it.
