If you can get a teen leader in each sector of a student population you can pull people in. Everybody wants to get involved but most are too afraid. When they see a person they think is cool leading it they're first to join.
The most important role models should and could be parents and teachers. But...
I never had a cool older brother or sister to turn me on to cool music. I had...
It doesn't matter about money having it not having it. Or having clothes or not having them. You're still left alone with yourself in the end.