In the old days a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout as a way to find fans who wouldn't have ordinarily come across their genre of music.
My obsession with time informs my poetry so completely it is hard for me to summarize it. We want time to pass for new things to happen to us we want to hold on to certain moments we don't want our lives to end.
