A company that pays attention to the family unit is a successful company. We don't isolate the family. We don't make rides that say 'Hey mom dad you go sit on the bench.'

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I'm a big kid I'm a kid at heart so I still love the classic family films such as the great Warner Bros film 'Willy Wonka and the Chocolate Factory' - not the remake but the original. It's still one of the best movies hands down ever made and of course that goes back to the ingenuity of the characters and the storyline.