The people on my mum's side of the family are atheist intellectuals who are ueber-proper. My dad's side of the family are missionaries who are more comfortable sitting around in sweatpants than they are in a five-star restaurant. But those two influences converged in my life.
Apathy can be overcome by enthusiasm and enthusiasm can only be aroused by two things: first an ideal with takes the imagination by storm and second a definite intelligible plan for carrying that ideal into practice.