To design is to communicate clearly by whatever means you can control or master.
The real issue is not talent as an independent element but talent in...
Design must seduce shape and perhaps more importantly evoke an emotional...
Let's keep the chemists over here and the food over here that's my feeling. What do I know? But that is a big aspect of fast food is their ability to artificially taint the colors and the smells and stuff to stimulate appetite.
