The computer can't tell you the emotional story. It can give you the exact mathematical design but what's missing is the eyebrows.
Communism doesn't work because people like to own stuff.
Design must seduce shape and perhaps more importantly evoke an emotional...
You can get too bogged down in technology and you can sort of forget what it is you were trying to do. And with the Pet Shop Boys it's primarily about the songs it's about song writing.
