I approve designs not because I think I am more gifted or somebody who can see ahead three or four years from now but just to make sure that the design is a logical rational decision taken after analyzing pros and cons.
When you're C.E.O. you have to have two conditions: first shareholders need...
Design must seduce shape and perhaps more importantly evoke an emotional...
I have great faith in the intelligence of the American viewer and reader to put two and two together and come up with four.