Once the product's task is known design the interface first then implement to the interface design.
Right now computers which are supposed to be our servant are oppressing us.
Design must seduce shape and perhaps more importantly evoke an emotional...
When I was going on auditions it was nerve-racking. I'd always say to my mom that it would be awesome if I could get a series. When Modern Family came along I said 'You know what Mom? I believe I'm going to get this role.'
