I don't think it's too hippie to want to clean up the planet so you don't wind up dying of some kind of cancer when you're 45 years old. It enrages me that these big cancer-research organizations can't be bothered to man the front lines of environmental protest.
Most small business owners are not particularly sophisticated business people. That's not a criticism they're passionate about cutting hair or cooking food and that's why they got in the business not because they have an MBA.
