Ultimately it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life and brands will have to simply follow suit.
There's an adage that is an apt description of the new dynamic at work...
It evolved from my experience in the fifties growing up during the McCarthy...
As in nature as in art so in grace it is rough treatment that gives souls as well as stones their luster.