The biggest opportunity in 2013 is in Africa. It has seven out of the ten fastest-growing economies in the world. In Nigeria alone there are 100 million people with mobile phones. In total 300 million Africans - five times the population of Britain - are in the middle class.

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So I went out and bought Hard Again by Muddy Waters. That was a big learning curve. I listened to that album again and again and again. James Cotton was the harmonica player on that album.