I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life and somehow this has come over as true and valid and persuasive.
Advertising reflects the mores of society but it does not influence them.
It evolved from my experience in the fifties growing up during the McCarthy...
Passion is universal humanity. Without it religion history romance and art would be useless.
