The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing it's impossible. Marketing meaning that in order to get people to come you can't just go 'Hey there's a great movie - we're not going to show you anything from it but trust us!'
A lot of children like I did move away from words because of the fear - which is something you have to take out of education: the fear of worrying about what marks you'll get detention worrying about letting people down your parents teachers.