The vast majority of large scale change efforts fail. Which means that the probability that you have actually experienced a failure and your people know that and are pessimistic therefore about trying something again is very high.

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I think 'Tattoo''s a song that can go so many different ways. Some people think of it as a break-up song but for me it's about somebody who comes into your life and really touches you - be they a friend a family member or someone you're in a relationship with.