Think about what people are doing on Facebook today. They're keeping up with their friends and family but they're also building an image and identity for themselves which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
CRATEL is a center with a two-fold mission - to explore technology as an expressive element and to use technology to bridge gaps between diverse groups of people.
