I don't know if this is the kind of retrospective analysis that people are fond of applying to their work or actions but it feels like I knew I was going to be famous and I knew that an element of that would be traumatic so that if I could make myself something big and otherworldly it would be a kind of defence.

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Advertising is a business of words but advertising agencies are infested with men and women who cannot write. They cannot write advertisements and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.