'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac one thimble-full of Coca-Cola.

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Not everybody is created equal and it's important for companies to identify those high potentials and treat them differently accelerate their development and pay them more. That process is so incredibly important to developing first-class leadership in a company.