St. Louis has a lot of weird food customs that you don't see other places - and a lot of great ethnic neighborhoods. There's a German neighborhood. A great old school Italian neighborhood with toasted ravioli which seems to be a St. Louis tradition. And they love provolone cheese in St. Louis.
Well I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing you're likely to go the wrong side of that dividing line.