It's a funny show. The characters are surprisingly likable given how ugly they are. We've got this huge cast of characters that we can move around. And over the last few seasons we've explored some of the secondary characters' personal lives a bit more.
It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads.
