I think Chris Rock at the Oscars was a great example. I thought that was intellectually hilarious. The Gap starts a war with Banana Republic... That to me was funny.
It ain't easy to break out of a mold but if you do your work people will...
The last person they expected to connect with a screenplay was the comedic...
The easiest and simplest thing that any one can do to make their car safer more gas efficient whatever - check the tire pressure.