In fact I believe the first companies that make an effort to develop an authentic transparent and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.
As a child I was given the freedom to explore my passion for acting but I also grew up in a home where there were a lot of rules. I didn't have 'yes' parents.
