As to those who hoard gold and silver and spend it not in God's path give them then the tidings of a painful agony: on a day when these things shall be heated in hell-fire and their foreheads and their sides and their backs shall be branded therewith.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.
