Good copy can't be written with tongue in cheek written just for a living. You've got to believe in the product.
Advertising reflects the mores of society but it does not influence them.
There's no regret. You can't regret. I mean I've felt regret but I've also...
Beauty saves. Beauty heals. Beauty motivates. Beauty unites. Beauty returns us to our origins and here lies the ultimate act of saving of healing of overcoming dualism.
