To reduce deficit spending and our enormous debt you reign in spending. You cut the budget. You don't take more from the private sector and grow government with it. And that's exactly what Obama has in mind with this expiration of Bush tax cuts proposal of his.
I know a lot of celebrities who are perfectly happy to put their name to something and then leave it at that because the money is good but I need to have complete control over how something is going to look if my name is going to be attached to it.