When you sing with a group of people you learn how to subsume yourself into a group consciousness because a capella singing is all about the immersion of the self into the community. That's one of the great feelings - to stop being me for a little while and to become us. That way lies empathy the great social virtue.
I hope I'm in a position to make stuff that I really want to make as opposed to stuff that I just have to make for money reasons or to sustain a certain marquee value.