Happiness is like a cat If you try to coax it or call it it will avoid you it will never come. But if you pay not attention to it and go about your business you'll find it rubbing against your legs and jumping into your lap.

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Well the whole story is in the book but the short answer is that I was the first information architect in an organization that was traditionally design-oriented and I felt I needed a tool to help me gain the trust and support of my colleagues.