Many smart folks seem to think that if you just get your metaphors and messages right you'll win. That if you start describing what you favor as a 'moral value' - 'affordable health care is a moral value' etc. - then you'll appeal to red-state voters.
I think we'll be in pretty good shape. We've got the same car we ran in all the speedway races since 2001 and it's been a real good car for us. It's led every race we've been in.