I remember when I came home from the hospital after having my son I wore a Narciso Rodriguez black coat. Then I was using this fragrance that I had created. I walk by that coat and it still smells like that fragrance. It takes you right there.

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I know that campaigns can seem small and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message believe me - so am I.