Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise brands will be investing in technology that consumers simply won't buy.

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I think there are so many ways to become interested in music. I believe signs of sustained interest gives a sense of the right time. Music if thought of as a language would perhaps indicate that as early as possible is not so bad. I do believe that a really nurturing first teacher that makes the child love something is crucial.