When I think about the world I would like to leave to my daughter and the grandchildren I hope to have it is a world that moves away from unequal unstable unsustainable interdependence to integrated communities - locally nationally and globally - that share the characteristics of all successful communities.
In fact I argue that the future of advertising whatever the technology will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street except the location is in the mind.
