Every day the eye is subject to a thousand tiny shocks as a thousand industries compete for the eye-kick the visual hook that will lock the consumer into product for that crucial second where the tiny - or not so tiny - leap of the imagination is made.

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Let us speak though we show all our faults and weaknesses - for it is a sign of strength to be weak to know it and out with it - not in a set way and ostentatiously though but incidentally and without premeditation.