The price one pays for pursuing any profession or calling is an intimate knowledge of its ugly side.
Every legend moreover contains its residuum of truth and the root function...
Belief and knowledge are considered to be two different things. But they are...
In fact I argue that the future of advertising whatever the technology will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street except the location is in the mind.
