To have long term success as a coach or in any position of leadership you have to be obsessed in some way.
Being a part of success is more important than being personally indispensable.
When a man assumes leadership he forfeits the right to mercy.
In fact I argue that the future of advertising whatever the technology will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street except the location is in the mind.
