It worries me about our unwillingness to really address reforms and modernization in Medicare. This thing was designed 37 years ago. It has not evolved to keep pace with current medical technology.
The Internet will win because it is relentless. Like a cannibal it even...
Sometime they don't let you know that they know that they don't know...
If you do build a great experience customers tell each other about that. Word of mouth is very powerful.