A guy is a lump like a doughnut. So first you gotta get rid of all the stuff his mom did to him. And then you gotta get rid of all that macho crap that they pick up from beer commercials. And then there's my personal favorite the male ego.
Situational unawareness in the private marketplace or on the battlefield will cost you your livelihood or your life. In the Age of Obama however such willful ignorance is a job prerequisite. The less you know the better.