I've looked at pictures that my mom has of me from when I was four years old at the turntable. I'm there reaching up to play the records. I feel like I was bred to do what I do. I've been into music and listening to music and critiquing it my whole life.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.
