It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you though: If they don't really want to build a company they won't luck into it. That's because it's so hard that if you don't have a passion you'll give up.
I have learned to respect ideas wherever they come from. Often they come from clients. Account executives often have big creative ideas regardless of what some writers think.
