If you go to Sundance the experience that I've had there as a viewer is... there's like a hundred movies there and you've got to figure out what movies are sold out what can you see. Sometimes you go to see movies that you don't know anything about because it just works into your schedule.
Whereas you have someone like Houdini who works really really hard to get really really famous and then has actual intellectual ideas that he puts into the culture that stay there.