Because most people are not sufficiently employed in themselves they run about loose hungering for employment and satisfy themselves in various supererogatory occupations. The easiest of these occupations which have all to do with making things already made is the making of people: it is called the art of friendship.
You don't want to be too cool. But you don't want to be too dorky. Still I find it so much better to see a guy at a club being a dork and having fun than trying to be sexy.