I think that great poetry is the most interesting and complex use of the poet's language at that point in history and so it's even more exciting when you read a poet like Yeats almost 100 years old now and you think that perhaps no one can really top that.
We tried to set up a company that patterned ourselves after Southwest in all the fun the spirit the great people the smile the efficiency side of it but we've added some extras that people aren't used to finding on Southwest.