Political folk talk a lot these days about 'messaging' - a neologism designed to describe the way in which parties and politicians consciously characterize their efforts. It is only intended to be positive - i.e. 'Our messaging is designed to show we care.'

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I haven't had an orthodox career and I've wanted more than anything to have your respect. The first time I didn't feel it but this time I feel it and I can't deny the fact that you like me right now you like me!