One thing that hasn't changed though is that we still have to hear the new ad 2 or 3 times before it begins to affect us even when we're already familiar with the advertiser in question and have a positive opinion of them.

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Not only did I come out as a reality star that was very boisterous and vivacious and outspoken and all those things. I flipped that into money and respect. And a lot of people can't do that.