I think failure is nothing more than life's way of nudging you that you are off course. My attitude to failure is not attached to outcome but in not trying. It is liberating. Most people attach failure to something not working out or how people perceive you. This way it is about answering to yourself.
What's so touching is the way we fight the war right until the moment our business is taken care of and then we turn on a dime and we immediately start taking care of people. It's like a shock and aw shucks campaign.
