Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have and does not need if he can trust the brand. This explains the profitability of brands.

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They say it's good but I didn't know what I was doing until I got into the suit and they put the moustache on me and somehow when I got all the drag on it came out. It was the most amazing thing. I'm truly extraordinary.