My parents are artists in their world in the world of modern artists you are supposed to just go into your studio and tune everything out and your entire relationship with your work is supposed to be a super private one. That was the way to do it and you weren't deeply truly artistic if that wasn't the way you were engaging the press.
We tried to set up a company that patterned ourselves after Southwest in all the fun the spirit the great people the smile the efficiency side of it but we've added some extras that people aren't used to finding on Southwest.
