Well I've had a long standing relationship with Gatorade and they've been very very good to me. And I believe in their products I really do. I've used them for many many years.
If the players don't trust the coach it is a problem and vice versa.
I feel an intense intimacy with those who have this loathing interest in me....
Ten to 20 years out driving your car will be viewed as equivalently immoral as smoking cigarettes around other people is today.