Well I've had a long standing relationship with Gatorade and they've been very very good to me. And I believe in their products I really do. I've used them for many many years.
If the players don't trust the coach it is a problem and vice versa.
I feel an intense intimacy with those who have this loathing interest in me....
It's none of their business that you have to learn how to write. Let them think you were born that way.