I think the most important foundation about any relationship is just being honest. You've got to. My wife and I are honest to a fault with each other and we're best friends on top of it so we're very fortunate.
In the old days a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout as a way to find fans who wouldn't have ordinarily come across their genre of music.
