Attacks on a politician's identity - questioning Romney's religion say or Obama's birthplace - tend to come when an opponent is desperate and can't sell himself.

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I think it's particularly a distinctively American concept that resonates with American culture through biker culture. A motorcycle is an independent thing. You're like 'I don't want to ride in a car with this person. I want to be independent and ride by myself. But let's ride in a group. Let's be independent together.'